EcoArt Project: conceived and directed by Pino Fortunato


EcoArt Project was started in 2009 in Italy as an international cultural platform focused on drawing attention to the environment through the creative energy of artists. 

Born to develop both on and off line projects, we started with an initial format of juried competition, exhibition of selected works, catalogue publication  and prize giving event.   

The first "EcoArt Contemporary Contest" started with a broad call for artists whose work had a message of climate change, deforestation, pollution, sustainable development, clean energy production, and/or recycling. Over 600 artists participated. The second competition, "Pure Water Vision" requested artists to express their creativity by creating works representing the relationship between water, man and the environment. Again, over 600 artists participated. The EcoArt Prize of €10,000 was awarded to the winner.

In order to create contemporary art literature available to all, each of the two competitions resulted in the publication of a catalogue called EcoArt Book, printed responsibly with acid free, chlorine free, heavy metal absence, and with FSC certification. Editors of each book included curators and critics, forewards by the sponsors of each initiative, interviews of prominent individuals involved in the environmental and sustainable development worlds.

All works submitted were entered into the virtual gallery, EcoArt Database (“EAD”), our online archive that aims to document the contemporary green art movement and aspires to become the ‘go-to’ online reference in the contemporary art system.

EAD currently contains approximately 1300 works in all media of artists from around the world. Each work is presented with a caption and statement, a link to the website of the author and sharing tools for social networks. The artists featured in EAD continue their relationship with us and are selected to participate in specific projects and cultural events.

Past partnerships have included the European Union Commission’s “Sustainable Energy Week” initiative, designed to spread best practices, inspire new ideas and build alliances to help meet the EU’s energy and climate goals; Ecomondo, the Mediterranean platform for sustainable growth; the City of Rome; the Lazio Region of Italy; and the Italian State Departments of Art and Culture, Economic Development, Education and Sustainable Development. 



EcoArt Project welcomes creative individuals world-wide to participate in an open interdisciplinary dialogue.

Curators and critics are invited to propose creative projects that engage artists working in all media in the critical dialogue aimed at a healthier relationship between natural and artificial worlds.

For the artists, EcoArt Project is a showcase to display their creativity, especially to professionals in the art world. The visibility generates significant opportunities to participate in exhibitions, publications and catalogues and to further one’s career through contact with collectors and publicized competitions that offer prizes and recognition.



Communication and Green Marketing
Businesses and institutions interact with EcoArt Project creating new dynamic forms of communication between the art, corporate and institutional worlds. EcoArt Project generates creative content capable of producing emotional impact.

Corporate Social Responsibility
EcoArt Project offers the opportunity to show the commitment to the sustainable development and the defense of the environment. Investing in EcoArt Project means supporting culture, promoting the idea of progress and demonstrating respect for the planet.



by Gianluca Marziani, curator of EcoArt Contest 2009
At last, a lucid, generational initiative that deals with the environment in a decisive manner, without being overtly obvious. Focusing on growing networking opportunities, Pino Fortunato created this project envisaging how to get to the root of the ethic facet of contemporary art. The subject is clear from the title, as are the contest themes. True dynamics and propulsive, professional qualities are guaranteed in this non-conventional project, thanks to the various partners, the communicative modalities and the well-organized approach.

Now, however, let's glance towards the ecological theme, well aware that this contest is the result of an arduous, time-consuming analysis of art as a complex system, inspired but often confused by how it is presented to the viewer. We do occasionally come across artwork that touches on environmental themes - visual journeys amidst deteriorating flora & fauna and creative adventures that catch our eye - but we feel that a new approach is needed in their moral judgement.

One must learn how to distinguish between artwork that merely skims over environmental themes and artwork that gives vitality to environmental themes, in an aesthetic and conceptual manner. EcoArt Contest seeks to push the boundaries of the watershed that determine this subtle difference, thereby focusing on heightening awareness and demonstrating healthy management of the formal structure.

We are interested in linguistic diversity, the healing of incoherences, beauty that goes beyond the traditional "beautiful", a strong impact, a thematic collapse, a dramatic dryness, a perceivable tension... We are interested in the quiet after the storm, reasonable sensibilities, blue in height as well as depth... We are interested in all art that shows a thematic affinity and an approach without formalities, thereby confirming that an atypical contest provides a rational platform towards reaching ongoing external resolutions.

Happy ecoviewing to all.